The fashion activist new label is inspired by her Chinese Crested dog Bootzy

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When fashion activist B. Åkerlund first brought her new puppy to Sweden from her second home in Los Angeles, she quickly realised that the offering of cashmere sweaters and puffed up puppy vests wouldn't make the cut. Bootzy, a Chinese Crested dog, needed more aesthetically and functionally than what the animal attire on the racks of major Maisons like Prada and Versace had to offer. "My solution was to create what I couldn't find," Bea Åkerlund explains.

B. Akerlund's new venture is... Bootzy Couture!

Revered celebrity stylist and creative director B Akerlund (think: Madonna, Beyonce, Zoe Kravitz) just launched her latest passion project. Attention pet owners: Bootzy Couture (!) is Akerlund’s new couture dog accessory line, for which she was not only the designer, but the creative director, producer,andphotographer. With everything from diamanté leashes and diamond collars to tongue-in-cheek BITCH collars, we can’t say we saw it coming, but now we can’t picture taking our four legged friends’ holiday pictures without.

Welcome to the Bootzy Couture Lifestyle

Inspired by the chicest pandemic pet—her hairless, Chinese Crested canine dubbed Bootzy Smallz—fashion activist, creative director, and CDG Award winner, B.  Åkerlund, founded Bootzy Couture. Bringing the same panache to pets and humans as Åckerlund has brought her iconic pop culture projects, the line offers glamourous personalized bijoux which can grace the necks of everyone in a household.

Don't miss our on the latest gossip from Bootzy Couture!